Brilliance Blog

Local SEO focuses on proximity and high-intent searches, targeting people nearby. In a world of quick “near me” searches, when users need something fast, where will you fall in the rankings if you keep everything open ended?

As an agency that ships high usage applications for clients, we’re always evaluating ways to reduce infrastructure drag without sacrificing control.

At Brilliance, we look beyond the traditional search bar. We empower ambitious brands to dominate the new frontier of AI-powered advertising. By leveraging ChatGPT ad services, we ensure your business doesn’t just show up—it stands out as the primary solution exactly when intent is highest.

We built a free Craft CMS plugin that gives you instant access to any entry, setting, or page with just two keystrokes. It learns your workflow and works on the front-end too.

Our go-to Craft CMS plugins: A series on the essential tools we use for Craft client website builds.

SEO isn’t just strategy, it’s a balancing act. Nail the trade-offs between speed, content, UX, and rankings or risk falling off the wire.