The Portland SEO Company That Knows Portland

Sure, we'll get you ranked high on Google, but as a full-service Portland SEO Agency, we do A LOT More to ensure you get Maximum Visibility:

SEO Services for the AI Era

Your customers are searching more than just Google.

Sure, Google traffic is still the biggest slice of the pie, but it's not the only way people find your business — 45% of customers now use AI to find local services. AI SEO is more important than ever, and it will only become more important over the next several years.

Your customers start a question with an LLM for recommendations, or check the map pack for someone nearby, or scan a Google AI Overview and maybe land on a traditional result.

The path to being found has a lot more routes than it did just a few years ago. That can work in your favor.

But SEO that only chases classic rankings isn't as effective in the late 2020s. You need to build visibility across every surface where a potential customer is looking for recommendations, or searching for local businesses. That often comes down to having the right topic clusters and a smart content strategy to capture the way LLMs find and synthesize answers.

What We Do

Custom website development and content that's built to convert, not just impress

On-page optimization — search-friendly titles, descriptions, headers, and schema

Premium backlinks from authoritative sources that build authority

Social media content that reinforces your search presence and keeps your brand active

Technical SEO — page speed, mobile responsiveness, and Core Web Vitals for a frictionless user experience

Local SEO — Google Business Profile optimization, citation building, and local pack visibility

AI search visibility — customers are looking for you with AI. We'll get you recommended.

Monthly contracts, not handcuffs — no long-term commitments and no lock-in, allowing more wiggle room in your budget

Our SEO services are designed to drive high-quality, targeted traffic that converts. Yes, we'll elevate your rankings across Google and other major search engines — but what matters most is results. We focus on attracting the right audience at the right time to grow your revenue.

Working with Brilliance means more phone calls, form fills, sign-ups, and qualified clicks. We've boosted visibility for businesses across Portland and beyond.

Over the years, we've learned first-hand that businesses finding success online aren't necessarily those with the most elegant websites. They're the ones appearing in search results at crucial moments when customers are looking.

An SEO Strategy for Every Market

Portland has unique marketing dynamics, and in several ways is quite neighborhood-driven. For instance, the vibe and audience(s) in the Hollywood District can be dramatically different than the Pearl District, and the westside in Washington County is in a whole ecosystem of its own.

Outside of Portland, in Beaverton, Hillsboro, and Tigard, the market dynamics shift again. These are high-growth suburban communities with their own search ecosystems: different keywords, different competitors, different local pack dynamics than you'd find inside the city limits. A strategy built for Portland proper won't automatically translate here.

Likewise, a strategy on a national or global level requires its own strategy centering on topical authority and brand awareness. It means building content clusters that cover every angle of your industry, earning backlinks, and ensuring that your technical foundation is strong enough to support a large scale operation.

We're a Portland-based SEO agency, but we've worked with clients across time zones. We know how to build the kind of presence that performs at scale, but without losing the precision and intentionality that drives results at the local level. We combine award-winning website design, technical precision, and creative storytelling to resonate with search engines, LLMs, and local audiences.

Our team deeply understands the distinct challenges local companies face when competing in broader markets. We'll transform your Portland foundation into a competitive advantage, establishing your digital presence across the country and around the world, if that's your goal.

Google holds 89% of global search share — but for the first time in over a decade, that number is shrinking. In 2026, Google's share dropped roughly 1.5 percentage points to Bing, other regional search engines, and LLMs like ChatGPT that are rocketing in user acquisition.

For local businesses, AI tools are even more important. As noted before, 45% of consumers now use AI tools to find local business recommendations — up from just 6% a year ago, according to a recent BrightLocal study.

Broader Search, Bigger Opportunities

Optimizing for Google alone means ceding ground on every other surface your customers use. We use a hands-on, content-rich optimization strategy to make sure your site is appealing for all search engines, platforms, and directories.

Multi-Engine Optimization — Bing, DuckDuckGo, and Yahoo use different ranking signals than Google. We implement the specialized techniques each platform rewards, including Bing Places, which feeds Apple Maps and Microsoft Copilot.

AI Search Visibility — ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews are where local customers are starting to look. We build the entity signals, content structure, and citation presence that gets your business cited in AI-generated answers.

Local Directory Citations— Industry-specific directories are where motivated buyers often begin their search. Plus, getting cited in local directories sends signals to other platforms, helping your business surface. We ensure your business appears accurately and prominently across the platforms that matter in your category.

Rich, Engaging Content — Content that satisfies multiple search platforms while genuinely serving your target audience. We utilize various content strategies to get the attention of LLMs and Google.

Technical Cross-Compatibility — Speed, mobile responsiveness, structured data, and accessibility all contribute to visibility across every platform. Your site performs flawlessly regardless of which search engine or AI tool sends visitors your way.

Award-winning web development — brands like Bob's Red Mill trust Brilliance to deliver highly customized, functional websites that provide world-class user experiences.

Mobile-first, search-ready — responsive across every device, optimized for speed and Core Web Vitals, and built with the technical SEO foundations that rankings depend on.

Craft CMS specialists — as Portland's leading Craft CMS agency, we build flexible, scalable sites that give your team full control without needing a developer for every update.

The brutal reality is that the digital marketing industry is full of jargon, promises, and complicated reports that don't tell you whether your investment is paying off. The rise of LLMs can obfuscate what's actually working with what only sounds good.

At Brilliance, we're a small team with an extensive amount of expertise when it comes to helping clients with their website and SEO efforts in the Portland metro area and beyond. We're transparent, because you deserve to know exactly what you're paying for and whether it's working.

We care about the technical details because with SEO, the details are where results can be made or lost. And we care about your success because after this many years, we know that's the only way this works long-term.

We've been doing this since the 90s, when Portland businesses were just starting to figure out what a website was for. A lot has changed since then. What hasn't is our belief that good work, honest communication, and genuine expertise are the only things that hold up over time.

Focused on your local market? We're experts in local SEO, too.

Let's chat!