Bob's Red Mill

Bob’s Red Mill is a nationally recognized grocery brand with a devoted customer base and a beloved, values-driven story. Yet the company’s website lived on an enterprise eCommerce stack (Magento) that was expensive to maintain and slow to evolve alongside marketing needs.

With a $60,000 annual license expiring, the team wanted to seize the moment: reduce cost of ownership, improve security and flexibility, and shift the site’s center of gravity from transactions to content, education, and brand experience.

Marketing leaders also needed a publishing environment that felt good to use: fewer bottlenecks, more control, faster iteration, and the creative freedom to tell the Bob’s Red Mill story with motion, texture, and warmth.

Platform migration & content modeling

When another agency in down needed help migrating Bob’s Red Mill from Magento to Craft CMS, they turned to us for a powerful yet lightweight solution. We rebuilt the site around a marketing-first content model, giving editors the ability to publish quickly, by giving them the ability to re-use content blocks intelligently, and keep pages visually consistent-all without developer lift.

Frontend redesign with purposeful motion

Brilliance delivered a complete frontend rebuild with animation-rich, brand-true design. Interactions guide attention, reinforce hierarchy, and bring the Bob’s Red Mill personality to life without sacrificing performance or accessibility.

Full content migration & QA

We migrated legacy content, resolved structural inconsistencies, and validated templates and blocks across devices—so the new site launched clean and coherent from day one.

Editor workflows & training

We equipped the marketing team with intuitive authoring tools, guardrails for design consistency, and training tailored to real publication scenarios, so they can ship content confidently and often.

Timeline

The engagement was delivered in approximately six months, balancing thorough rebuild discipline with an efficient, collaborative cadence.

Proven Craft CMS specialization

Brilliance brings deep Craft CMS experience: content modeling, authoring UX, and governance patterns that make marketing teams self-sufficient without sacrificing design quality.

Design that serves the story

Our creative approach favors purposeful motion and editorial clarity. We don’t add animation for spectacle; we use it to guide users and amplify the brand’s natural voice.

Collaborative, transparent delivery

Stakeholders described our process as friendly, engaging, and focused on outcomes, not just transactions. We use visual examples to align quickly and keep feedback concrete, so decisions come faster and the work gets better.

• $60,000/year in platform licensing eliminated by moving off Magento and freeing budget for content, campaigns, and continuous improvement
• Marketing-first publishing with Craft CMS: faster updates, easier iteration, and tighter control over brand presentation
• A modern, animation-enhanced frontend that reflects Bob’s Red Mill’s reputation and warmth. All without compromising usability
• High internal satisfaction: the marketing team praised the new site experience and the collaboration that got it there

Brilliance is a 5 star rated Craft CMS Agency in Portland, Oregon and a Craft CMS Verified Partner. We have bright and talented people developing websites dating back to the 90's when the internet first became a thing.

No project is too complex. We love to tackle new challenges and equally we love making our clients happy and want to believe that in one way or another we have increased the quality of their business and their professional lives. We work with clients locally, nationally and worldwide. Check out some of our additional Craft CMS work.