AI SEO Agency in Portland, Oregon

A year ago, 6% of consumers used AI to find local businesses. Today that number is a whopping 45%.

When someone asks an AI such as ChatGPT, Perplexity, Claude, or Gemini (which powers Google’s AI Overviews) "who's the best plumber in Portland?" or "which accountant should I use?" — they don't get a page of blue links. They get three to five specific recommendations; if you're not one of them, the customer never knew you were an option.

AI SEO (also known as Generative Engine Optimization, or GEO) is how you get into those recommendations. 

We're a Portland SEO company that's been navigating search changes for over a decade. We'll help your business get cited where it matters. Whether you need to build the foundation, optimize for AI, or both, we'll tell you what's worth doing and in what order.

Does Your Business Need AI SEO?

AI recommendations are now a primary way that people find local businesses. While any business can benefit from AI visibility, these two types of business will see the biggest impact:

Local service businesses: Contractors, healthcare providers, home services, local therapists, retail — where customers are searching for providers in a specific area and depend on AI to help them find one. If your customers are in Portland (or anywhere else in Oregon) and they're starting their search with a question, you want to be part of the answer.

Professional services firms: Law firms, financial advisors, consultants, medical practices — where trust and credibility are the primary buying signals. AI search is impactful for professional services because these are exactly the high-consideration decisions people ask AI tools to help them navigate.

Working With Brilliance: Our AI SEO Process

We’ll work with you to find out the marketing strategies for your business. Here’s what you can expect from us and our GEO services:

Local Presence Audit

Before optimizing for AI search we establish where you currently stand in local SEO visibility. We audit your Google Business Profile (GBP), your citation consistency across all major directories, your current AI presence in local search results, and how or if your business is being surfaced in various LLMs for target queries.

Site Blueprints, Content Creation and Capturing Query Fan-Out

Your business may be answering some questions, but it’s probably not answering all of them. That actually matters for AI SEO.

When you enter a query into an LLM like ChatGPT or Gemini, the AI runs several other related queries and then synthesizes the answers for you. 

This is called “query fan-out.” To optimize your business for AI SEO, we’ll identify target queries and create content answering those questions, which can vastly increase your business being mentioned in LLMs. If you’d rather create the content yourself, we’ll provide a blueprint. 

Entity Optimization

AI systems identify and cite businesses based on entity clarity, meaning how consistently and completely your business is described across the web. Your name, address, phone number, services, and category need to match across your website, your GBP, and every directory where you appear.

We audit and correct every inconsistency, build out your presence on the platforms you're missing, and ensure your entity signals are as clear as possible to both AI systems and traditional search algorithms. This is a necessary step to build consistency and trust. 

Google Business Profile Optimization

Your GBP is the single most important local signal for both traditional local search and AI search. It's a primary data source for Google's AI features when someone asks a local question.

We bring your profile to full optimization — correct categories, complete service list, compelling description, current photos, active posting cadence, spam fighting — and manage it on an ongoing basis so it stays current.

📁 Curious about our work? Check out our case studies. 

Existing Content Optimization 

AI systems favor content that directly and clearly answers the questions people ask. We audit your existing service pages and content, identify the gaps between what you have and what AI systems need to cite you confidently, and optimize existing content that positions you as the clear answer for your target queries.

Monitoring and Adjustments

Search moves fast. We’ll monitor your visibility and make sure you’re still in the conversation for key queries. If you’re not, we’ll fix it. 

Technical Audits

In order to rank on Google, your website has to be functional. We'll audit your website for broken links, crawl errors, slow page speeds, missing or duplicate metadata, indexing issues, schema, and anything else that's quietly hindering your presence in search and AI. You get a clear report of what's wrong, why it matters, and what needs to be fixed.

What to Expect

The businesses winning in AI search today started building their signals months — or even years — ago. AI SEO rewards consistency over time, not one-time fixes. Most clients see meaningful movement in local search within 60–90 days. AI citation visibility develops over the months that follow. The earlier you start, the harder you are to displace.

Let's See Where You're Showing Up

The first step is a conversation. We'll look at where you currently show up in local and AI search, identify what's missing, and tell you honestly what's worth fixing. We offer monthly contracts, not handcuffs.

Brilliance is a digital marketing and SEO company located in Portland, OR. We are a 5 star rated and certified SEMRush Agency partner.

No project is too complex. We love to tackle new challenges and equally we love making our clients happy and want to believe that in one way or another we have increased the quality of their business and their life.

Give us a call or send a quick message through our contact form. We'll show you where (or if) you're showing up in local AI search results, and what's possible. We'll let you decide if it makes sense to continue the conversation.